IMA Self-Marketing workshop for interim managers
Would you like to sharpen up your self-marketing skills? For many interims, the requirement to ‘sell oneself’ does not come naturally, and when the market place hardens the need to confidently place yourself before clients becomes even more imperative. This and the Interim Induction workshop have been endorsed by the Interim Management Association.
Who should attend?
The workshop is geared towards experienced interim managers who wish to enhance their self- marketing skills in order to gain more assignments, but is equally suitable for those just setting out on their interim career for whom the prospect of selling themselves can sometimes be quite daunting.
Objective
To examine your position in the marketplace and the many routes available to you to help you sell yourself and your product, with interactive participation throughout the day.
Topics
- Defining your Target Market(s). Clients like to deal with 'specialists', so you need to determine which market segments are most likely to do business with you
- You as a product. You will need a compelling business offer that attracts the attention of your target market, one that sets you apart from the crowd and gets you noticed
- Examining your Routes to Market. You will need multiple routes to maximise your exposure, and we will examine all that is available to you and find the ones that you should concentrate on for the greatest effect
- Networking for Business Growth. It is a well known fact that the majority of assignments are won through effective networking. For most people networking is a critical skill which does not always sit comfortably and we need to develop easy ways for you to handle networking in a variety of situations
- Selling Yourself in Meetings. Traditional hard selling is likely to have potential clients running for cover, whilst the consultative selling approach will position you as a trusted partner who could add significant value to a business
- Handling objections. The path to winning assignments rarely goes perfectly and potential clients usually have objections to not going ahead especially if the concept of interim management is new to them. Objections are where you have a real opportunity to shine as long as you handle them effectively
Timings
All workshops start at 9.30am and finish at 5.30pm (registration from 9.00am). Lunch and refreshments throughout the day are included in the cost.
Dress Code
Business casual
Booking and contact
Below are the dates for upcoming workshops. To book a place on a workshop please choose your required date and then click on the 'Buy Now' button. If you have any questions or comments please click 'Register Interest' next to your required date, fill out the form and we will respond as soon as possible. For any urgent queries, please call the workshop admin team on 01737 234561.
| Date | Location | Price | ||
|---|---|---|---|---|
| 6 March 2012 | Central London | £290 + VAT | Register interest | |
| 3 April 2012 | Central London | £290 + VAT | Register interest | |
| 01 May 2012 | Central London | £290 + VAT | Register interest |
Cancellations and transfers
In the event that you need to cancel your booking or transfer to another date, please see our cancellation policy.
Feedback from previous delegates
“That was an excellent session on LinkedIn yesterday - I learnt so much. I'm going to overhaul my profile over the next 2 days - have already started by adding my company and also turning off the alerts while I make the changes. Thank you so much!”
JF
“I realise now that I wasn't focused enough prior to the workshop and I now have some great tools to help me on my way. I have tried and tested your hints, tips and techniques and they really work, thanks.”
Sue McCarthy
“Thank you so much for your excellent job on the workshop. It was just what I needed to get my head around the concepts.”
Ron
“I would like to thank you for the excellent workshop yesterday. From the moment you began to talk about “ME Ltd” you had me hooked - what a great concept. Simple but powerful.”
Steve Catchpole
“It was great to meet you yesterday and thank you for your time. We covered all the aspects I wanted to cover. Sharing your wealth of experience and insight into interim management was much appreciated and your enthusiasm for all you are doing was compelling. The session has helped me to consolidate my thinking and overcome the concerns I shared with you.”
Simon Piatt
“The workshop gave me the framework and processes to market myself effectively and the tools, techniques and confidence to make it happen.”
Jeremy Roebuck
“To my pleasant surprise, I learned a huge amount about marketing my own personal brand. The tools and techniques that were discussed and demonstrated can be used in a variety of marketing mediums. The course also included very experienced participants and their contribution was brought to life through an intimate environment for sharing and learning. Thank you for what has been an excellent marketing workshop.”
James Pye